CHUM

CHUM FM, an institution in the Toronto radio landscape, was beginning to feel “old”. The station needed to reclaim its position as a major player in influencing Toronto culture. Our simple but impactful rally cry Make Toronto Pop and CHUM’s new “Popification” VIS I.D. took inspiration from the vibrancy of Toronto’s street and music culture and is an electrifying expression of CHUMs influence on Torontonians.